The work has evolved.
The name now reflects it.
For more than 20 years, I’ve worked across technology, marketing and business: managing substantial advertising budgets, supporting the full marketing funnel and connecting the systems behind it.
Digital Savant is now trading as
Explore Outsourced Martech
Marketing.
Technology.
Joined-up thinking.
CampaignsStrategy and hands-on delivery.
MeasurementTracking, data and commercial outcomes.
SystemsCRM, integration and automation.
Over 20 years across
technology, marketing and business.
A name for the role
I already perform.
My work has long combined marketing delivery with the technology that makes it function. Outsourced Martech puts a clearer name to that combination.
Generic marketing has never fully described my offer. I work across the campaigns, the customer journey and the systems behind them, following the detail through from strategy to implementation.
Steve Goodwin
Founder, Digital Savant
Substantial advertising budgets
I still manage substantial advertising budgets. Campaign strategy, delivery and measurement remain central to my work.
The entire marketing funnel
From reaching the right audience through to enquiry, conversion and retention. Understanding the whole journey, including what happens after the advert.
A franchise marketing background
Connecting national strategy with local delivery: understanding how marketing works across a network, and what each location needs to turn interest into business.
The same role.
Continuing to evolve.
Platforms change. The responsibility stays familiar: understand the business, connect the right tools and make sure the whole system works.
AI is becoming part of that work, alongside integration, measurement and automation. It adds another tool to apply with sound judgement and practical oversight.
Connected platforms
Joining campaigns, tracking, data and CRM so information moves through the marketing funnel and teams can see what is happening.
Practical automation
Building reliable workflows that reduce repeated work, improve handoffs and support the people responsible for delivery.
AI stewardship
Choosing useful applications, providing reliable inputs, setting boundaries and reviewing outputs. Keeping human judgement and accountability in the process.
Explore Outsourced Martech.
Find my current work, technical thinking and how we can work together. Digital Savant Ltd remains the company behind it.