Search Engine Optimisation (SEO) in Altrincham
Attract unlimited web traffic for a low investment

Our Approach to SEO

From taking a forensic like approach to “On-page” website optimisation to developing a detailed content strategy, here at Digital Savant we have the expertise to help our clients stand out in the competitive online space.

In it for the long term, we work closely with our customers to truly understand their requirements and how best to implement a solid strategy with both short and long term goals. Concentrating on the bigger picture, we prefer to adopt a holistic approach to SEO. Far from being interested in website traffic numbers alone, it is key that the quality of visitors and therefore conversion potential, is placed as the number one priority.

Benefit from increased website traffic and sales using ethical “White-Hat” SEO practices

Search Engine Optimisation, or Search Engine Marketing as it is now known, is long removed from the days of simply creating spam website text or sourcing low quality links from various dubious sources. To succeed today it is important to offer something of genuine value in your particular market and therefore be in a position to deliver high quality content to your prospective customers.

Our strategy for our clients is simple:

Create great quality unique website content
Optimise the content following the latest best practice SEO guidelines
Market the content using all available platforms including social media
Reach out to high quality websites with a genuine reason for linking

Penguin, Panda, Hummingbird and Pigeon……

Whilst they carry the namesakes of some of the world’s most beloved animals, these are all in fact the names given to some of Google’s major algorithms. Governing the rules that determine the order of search results, these algorithms are often introduced for usability, though are more frequently developed to fight “Web Spam”.

Why is this important to you?

With several updates to Google’s search algorithms per month it is important that any companies wishing to perform well in organic search are kept abreast of such updates. Our role is to assist our clients in this ever changing landscape, especially helping to keep their websites from falling foul of penalties imposed by being on the wrong side of these changes.

Transparent search engine marketing

In order to allow our clients to stay in full control of their brand’s online identity, it is important to us that our clients are fully informed of all our marketing activities. With full transparency our customers can feel confident that we are using the correct methods to obtain our results and not putting them under unnecessary risk.

With even the industry “best practice” of the time being subject to the wrath of the search engines, we try where possible to educate our clients about any given strategy, allowing them to make truly informed choices.